The new directive on consumer empowerment in the green transition received the support of 544 MPs, with 18 lawmakers voting against and 17 abstaining. The main goal of the legislation is to help consumers make ecological decisions and to motivate companies to offer more durable and sustainable products.
Prohibition of misleading advertising and general environmental claims
The Parliament's approved mandate for negotiations with member states envisages a ban on the use of general environmental labels such as "environmentally friendly", "natural", "biodegradable", "climate neutral" or "eco", if these claims are not supported by detailed evidence. In addition, it also plans to ban environmental labels that are based solely on CO2 compensation systems. The ban will also cover other misleading practices, such as making claims about the entire product if the claim is true for only one part of it, or claims about how long the product will last or what load it will bear if they are not true. To simplify product information, only those sustainability labels that are in line with the official certification system or established by public authorities should be used.