Carbon footprint: what it is and why every company should track it
In an era marked by growing awareness of the importance of environmental sustainability, si companies are increasingly aware of the role they can play in limiting emissions and minimizing the impact of their activities on the planet. Reducing the carbon footprint is now a commitment that organizations cannot avoid, not only because national and international regulations set strict rules, but also for reputational reasons: companies must provide a substantial response to the pressure exerted collectively by sensitive consumers . to the issue. Therefore, companies are gradually planning initiatives with a high decarbonization potential, and at the same time, they are starting to specifically engage in social responsibility issues. This proactive approach is consistent with an increasingly popular set of ethical principles and also offers companies the opportunity to establish a privileged communication channel with customers on issues of environment, social affairs and governance (ESG) . (Elisabetta Severoniová)