The directive on ecological claims is another measure in the EU's fight against so-called greenwashing. The EU notes that the environmental aspect of products is important for consumers and increases the competitive advantage in the market. For this reason, it is important that all environmental claims used by manufacturers, such as "eco-friendly product", "green product", "zero carbon footprint", "made with the environment in mind", "environmentally friendly", etc. ., are trustworthy, comparable and verifiable. This is the only way to reduce the risk of misleading consumers. (Michal Sobolewski, more at lexology.com)