Practical tips on how to avoid greenwashing

In today's business environment, sustainability and environmental awareness have become paramount. However, it is crucial for businesses to avoid misleading or exaggerated claims about their green initiatives, a practice known as greenwashing.

How can businesses navigate the complex world of sustainability claims and maintain their credibility?

To shed light on this important topic, the company's intellectual property team recently hosted a multi-jurisdictional Lexology webinar masterclass on preventing greenwashing and navigating sustainability claims. This article aims to highlight some of the key points discussed during the webinar and provide valuable information for businesses seeking to maintain credibility and transparency in their sustainability efforts. ( Dan Smith, Miray Kavruk, Alexis Augustín, more at lexology.com)