Will the introduction of "green" claims end?

On March 6, 2024, a new Directive was published in the Official Journal of the European Union, which strengthens the position of consumers in the framework of the green transformation through better protection against unfair practices and through better information.

This Directive was adopted in the framework of the fight against greenwashing - an umbrella term for misleading environmental claims. The aim of the Directive is to introduce special rules into consumer law to deal with business practices that mislead consumers and prevent them from making decisions representing sustainable consumption.

Such practices are, for example, practices associated with premature obsolescence of goods, deceptive claims regarding the environment, misleading information about the social characteristics of products or traders' businesses, or non-transparent and untrustworthy sustainability labels. (Katarína Brath Liebscherová, more at odpady-portal.sk)