GREENWASHING: HOW INDUSTRIES ARE LYING TO YOU

If you regularly consume product ads or news from shoppers, you've most likely come across the word "sustainability." As a result, depending on your news intake, you may also have come across the word "greenwashing" and seen brands you know and love accused of it. If you're not sure what these terms mean or how they're relevant to consumers - here's a guide!

What is greenwashing? 

Greenwashing occurs when products or practices are falsely promoted as ecological or "green." Companies can invest money in looking green without actually making their products more sustainable. When this happens, consumers may think they are making an environmentally conscious decision, when in fact they are being deceived. (More on www.earthday.org)